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Sponsor Profile: |
Penninger Recumbents supplied us with two recumbent tricycles for the Australian expedition. To date, his contribution to the expedition has resulted in media and editorial exposure in Australia and North America valued at well over $75,000.
Throughout the expedition, we worked hard to ensure that his tricycles appeared in over 35 newspapers, on national television and radio and were featured each month in a national cycling magazine. All of this was in addition to the exposure he was receiving through our expedition website.
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benefits of sponsorship: your opportunities
Many people have a romantic notion of adventuring... some brave soul gets inspired to explore some portion of the world,
and off he goes into the unknown, ready to fight off pirates, discover hidden secrets of lost tombs, and be eaten in large
pots by hungry savages.
To a certain extent, they're right (except it's hard to find pirates to fight these days). Adventuring is exciting and
we're always fortunate when we get the opportunity to explore another part of the world.
However, adventuring is a business like any other. When you contribute to an expedition such as this one, you do become part of
an amazing experience that, in our case, is shared by tens of thousands. However, that's not enough. You want to ensure
that you are spending your sponsorship money wisely.
It's also your job to ensure that your make the right choices - you probably get hundreds of sponsorship requests each
year. You've got to choose the one that will offer the best value, suit your company's image and support the team that
will honour their commitments.
We believe that we've put together a sponsorship package that ensures that our contributors benefit from maximum exposure
through a wide variety of media.
Online Opportunities
The collection of beimers.com websites are truly the jewels in the crown of our expeditions. Our sites are currently
receiving 26,000 visitors monthly, with a growth rate of 2,000 per month. Our audience is primarily split between Australia
and North America, with an increasing number of Japanese following the site.
The visitors to our site frequently form a very close bond, often visiting the site for hours at a time. By appearing on
the website, your company will endear itself to a very dedicated audience.
- Large banner placement on expedition website.
- Small Banner placement on expedition website.
- Mention throughout the site in editorial content.
- Listing on Sponsors and Contributors page.
- Link to your corporate site.
- Coverage on web site regarding company announcements/special events if they pertain to the expedition.
Editorial Opportunities
We are currently working very hard to increase our travel writing portfolio.
This past year, we've written nine articles about the Australian expedition that have
been published in Australian magazines. We are currently querying publications in Australia, New Zealand and North America for an article commission based on the Tramp Lightly theme of this expedition. As we travel, we'll be submitting a minimum of three articles per month to newspapers in these same countries. Our writing portfolio can be viewed at: http://beimers.com/portfolio.
- Editorial mention.
- Acknowledgement in editorial publications.
- "How to Get There" sidebar inclusion.
- Photographic exposure.
Media Opportunities
By generating media exposure as we explore a country, we increase the awareness for the expedition, draw more people to the website and in turn, give you more value for your contribution. During our last expedition, we were featured in over 35 local newspapers, television stations and radio shows. This resulted in well over $75,000 worth of media exposure for our primary equipment sponsor, Penninger Recumbents.
- Mention in press releases.
- Acknowledgement in media interviews.
- Acknowledgement in public appearances.
- Photographic exposure in media and publications.
- Corporate logo on Expedition T-Shirts.
Business Growth Opportunities
You'll have the chance to make use, both internally and externally, of the media and statistics we provide you with throughout the expedition.
- Halfway and End of Expedition Status Reports.
- End of Expedition Sponsorship Value Report.
- Photos and expedition story for use in your corporate promotional material.
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Equipment Opportunities
Our equipment sponsors benefit two-fold by sponsoring this trek: by taking advantage of the traditinal benefits of sponsorship as well as giving their products a chance to be tested in the field.
- Field Testing of Gear.
- Bi-Monthly Product Performance Reports.
- End of Expedition Performance Report, including recommended improvements.
- Product testimonials.
- Photos of products being used in the field.
- In-store appearances and product discussions, where possible.
Goodwill Opportunities
As a sponsor, you may want to increase your public image by notifying the press of your involvement in this expedition. This can be done through press releases, media interviews or through inclusion of the expedition in your traditional corporate communications. You may even want to get the entire company involved in following the expedition on a weekly basis.
Future Opportunities
As a primary sponsor of the expedition, you would receive credit in any future documentaries or books that are created based on the expedition. Developing each of the beimers.com adventures into its own book is definitely part of our long-term plan.
Sponsoring a well-organized expedition can be an excellent way for you to meet your marketing goals, increase public goodwill and test out new products. We feel that we're offering a comprehensive means for you to gain extensive exposure with your sponsorship dollar.
As we're aware that each of our sponsors have individual needs, we'll be working with you to ensure that the exposure you get is aimed at your target market and demographic.
And, business aside, this is what makes sponsoring this expedition so exciting; you're getting involved in something that so many people take personally and have made a part of their weekly routine: to check out the adventures of Kevin and Aimee.
What can you contribute? We're interested in hearing from you!
Contact us today!
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